Jbrown Dairy Australia

Jonathan Brown
Dairy Australia
Ambassador

Dairy Australia engaged the services of Jonathan Brown as a brand ambassador to promote Dairy Australia’s “Dairy Matters” campaign.

Brief

Jonathan was asked to assist Dairy Australia grow awareness and promotion of Australian farmers to highlight the importance of diary within the Australian diet, as part of the “Dairy Matters” campaign.

Execution

Given Jonathan comes from a multi-generational dairy farming family he was able to bring a genuine and passionate connection to the role of working with Dairy Australia to continue to support, promote and protect the industry.

The End Result

Jonathan’s profile generated media exposure across all major networks. Activations included a TVC, social media posts, TV interviews, newspaper articles & podcast interviews.

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Average impressions on Jonathan's Dairy Australia Instagram stories
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Reach for Jonathan's social media posts
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Impressions for Jonathan's social media posts

Testimonials

Jonathan is a valued ambassador for the Australian dairy industry. With a multi-generational dairy farming background, he brings a genuine connection and enthusiasm to his role in supporting and promoting the industry. Dairy has played an important part in his elite sporting career and today in providing essential nutrients for his growing family. Brown has played a key role in promoting World Milk Day, Healthy Bones Action Week and various other campaigns and initiatives.

EMILY COULSON, PUBLIC RELATIONS MANAGER, DAIRY AUSTRALIA

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