Tla Web Merchandise Hero 08c Tla Talent Hero Merchandise Right Tla Website Merchandise Hero Left 04 Tla Talent Hero Merchandise Mobile Right
CONNECTING
PLAYERS
AND FANS
TO THEIR CLUBS
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES

Merchandise

We are experts in the creation and execution of branded, fan-focused merchandise services and fulfilment.

We produce products and manage membership programs for some of the world’s leading brands. We continue to develop new methods of fan engagement and brand enhancement through the use of merchandise.

From concept and design to logistics and delivery of the final product, our team works with specialist manufacturers locally and offshore to ensure a high quality product for our client base every time.

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Professional clubs
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Community clubs
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Different product styles

Approach

We are the trusted partner for amateur and professional sporting clubs, associations and the entertainment industry. Our calibre of clients is testament to our ability to deliver on all objectives, budgets and timings.

Our merchandise team has over 20 years’ experience producing member merchandise, teamwear and innovative collectable consumer products to meet each client’s brief, at a competitive price.

Our products and services include:

  • Membership packs
  • Match day giveaways, corporate gifts and premiums
  • On-field and off-field apparel and merchandise
  • Warehouse and fulfilment services
  • Event, Club Shop and Online retail programs

OUR EXPERIENCE EXTENDS ACROSS LICENSING TO PARTNERSHIPS WITH CLUBS AND BRANDS

Tla Cricket Australia Logo White

Our global network of suppliers allows us to cost effectively source and manufacture products to suit any client brief.

Our strict processes ensure quality merchandise meets and exceeds client expectations.

Our relationships across our business pillars enable us to respond to any brief across the entire sporting eco-system.

Leveraging our talent, we connect brands and clients across all fan touch points. 

Our specialist merchandise expertise extends across three distinct categories:

Professional clubs

 

We understand membership is the ultimate sign of engagement and connection with your clubs. TLA Merchandise is at the forefront of membership engagement across all major sporting codes in the country. Through a combination of in-stadium, and at-home products and experiences, TLA delivers true fan engagement.

We know fans, we know how to connect them to their teams, and we know them on a personal level.

Our team has been trusted to manage the membership merchandise and fulfilment programs of major sporting clubs across the AFL, NRL, FFA, BBL and ARU.

View Professional Clubs merchandise case study

Amateur clubs

 

Our Merchandise team assists AFL, Soccer, Netball, Basketball, Cricket and Rugby Community Sports Clubs with their on and off-field needs through our unique offering of iconic branded apparel and specifically designed services. In a growing and competitive market, our understanding of the challenges and needs of local sporting clubs allows us to deliver quality products and services.

We offer a two-brand strategy, Puma and Sherrin, unlike any other merchandise supplier, providing clubs the opportunity to consider both price and quality for their players, in custom, stock and embellishment options.

Shop our Puma and Sherrin ranges

Trading Cards & Collectables

 

Licensed collectables bring the consumer closer to the brands we represent through traditional, physical and online retailing.

TLA specialise in ‘must-have’ licensed collectables to drive fan engagement and loyalty in core categories such as trading cards, coins or premiums, and manufacture high end through to mass-market ranges.

NRL TRADERS

The Official NRL Traders 2021 are now on sale online and instore from your local Ampol fuel outlet and newsagents as well as other participating retailers including, 7 Eleven, Coles Express, BP and Woolworths.

Or buy online at TLA Trading CardsGold Coast Trading Cards, Diggaz Trading Cards, APT Collectables, Trading Cards & Collectables, Gimko or the Edge NRL Cards.

Click here for more info on the 2021 series.
Click here for the 2021 checklist.
NRL Trading Cards 2021

FANIQ™

FANIQ™

Creating opportunities for fans to engage beyond the arena

TLA’s very own FanIQ™ enables us to deliver relevant engagement activity by understanding the fan’s Heart, Head and Body to create stronger connections to brands and merchandise.

Tla Merchandise Faniq Crowd
Learn more about FanIQ™
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES
30 PROFESSIONAL CLUBS
250+ COMMUNITY CLUBS
100+ DIFFERENT PRODUCT STYLES

Please Note

A dedicated TLA UK website will be launching next year.

Sign up below to know more

In the meantime, visit our dedicated TLA UK page