Transforming how global sports are broadcast through targeted digital technology.

Technology is a key pillar of our business, it’s through technology that we are at the forefront of delivering commercial growth for our shareholders and partners. We have experienced the evolution of Stadium advertising from static signage to scrolling, through to LED and now advertising multiplication solutions.

We have made key investments in two of the world’s leading Parallel Advertising and Virtual Replacement technologies which dramatically enhances the media value for sports rights holders, brand sponsors and broadcast partners.

Parallel Advertising is ground-breaking, non-intrusive, multi-broadcast technology that allows multiple channels for segmentation and regionalisation of perimeter advertising in real-time.

Key benefits include:

• Multiple broadcast feeds
• Geographic segmentation and targeting
• Increased inventory output
• Increased ROI
• Tried and tested, not conceptual
• Simple broadcast integration

Contact TLA regarding multi-broadcast technology