Tla Talent Hero Research Right Tla Talent Hero Research Left
Engaging
With
Sports Fans
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE

Research

We harness powerful fan data and meaningful insights gained through our partnership with Nielsen, Pure Profile, Prospector, IBS Reports and our industry leading Neuro-Insight program. 

Our decades of experience and industry partnerships alongside sophisticated data platforms and intelligent research and insights helps inform effective campaign strategies and measure their performance.

NIELSEN

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers, the fan and sporting codes worldwide. Partnering with Nielsen, we can help clients and brands understand what’s happening now, what’s happening next, and how best to act on this knowledge.

NEURO-INSIGHT

We commissioned a first-to-market Neuro-Insight research study to scientifically validate the effectiveness of advertising within live sport broadcasts across four of our major sporting codes.

Neuro-Insight explores how the brain responds to brands in sport at a subconscious state, the positive impact of sports marketing and how the emotional connection of brands in sport drives brand recall and sentiment.

The research proved that fans actively process communications in their peripheral visual field whilst watching sport. And that fans lean into and are highly receptive and responsive to advertising within live sport broadcast versus a TV ad break, which is more passively consumed.

The most compelling finding was that advertising within live sport broadcasts is at least 12% more effective than a TV ad-break alone

0%
MORE EFFECTIVE THAN A TV AD-BREAK ALONE

Four key metrics are used to measure how the brain responds to brand messages in the subconscious state

Memory Encoding

Measures what is being stored in the brain and correlates with decision-making.

Engagement

Measures how involved people are with content triggered by personal relevance and familiarity.

Attention

Measures visual and general attention recorded in both the left brain and the right brain.

Emotional Intensity

Measures the strength of the emotion being experienced whilst viewing content.

TESTIMONIAL

Our research project with TLA was a World neuroscience first. We discovered that viewer's responses to Sport advertising were at least 12% more effective than a TV ad-break alone. This pioneering study also revealed distinctive brain responses towards different creative formats, supporting the use of this platform as a key opportunity for a variety of brand information.

CASEY KUDRENKO,
SENIOR ANALYST,
NEURO-INSIGHT

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Neuro insight study

Tla Website Neuro Insights
View the Case Study
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE
WE REACH 66% OF AUSTRALIANS 16+
13 MILLION AUSTRALIANS WATCH OR ATTEND QMS SPORT
ADVERTISING WITHIN LIVE SPORT BROADCAST IS AT LEAST 12% MORE EFFECTIVE THAN A TV AD-BREAK ALONE

Please Note

A dedicated TLA UK website will be launching next year.

Sign up below to know more

In the meantime, visit our dedicated TLA UK page