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Leading Sport
Events And Brand
Activations
ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY
ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY
ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY

Events

We create and deliver world class events, connecting with fans through physical activations that leave long lasting impressions.

Our clients trust our ability to strategise, design and implement bespoke events and activations that live on in fans’ hearts and minds.

We are specialists in the end-to-end management of brand activations, event builds and design, fan engagement, game day management, corporate hospitality and temporary infrastructure.

TLA has solidified relationships with international rights holders and governments, allowing us to create unique sporting events and exclusive opportunities. TLA’s global presence, capabilities, and expertise provide the essential resources for successful event development and execution.

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The TLA Resume

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Years of TLA working in Events and Fan Engagement
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Years as the Fan Engagement and Game Day Activation agency for Cricket Australia
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Years working with the AFL
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Brands choose to activate their partnerships with us

We ignite our clients’ visions for their events through innovative and creative activations that engage with their target audiences.

Client Testimonals

As a partner of Cricket for over 15 years, the partnership between TLA and Cricket Australia has developed from strength to strength.

TLA’s integrated team provides us with access to a range of expertise and it is a truly enjoyable experience worth with them across all facets of our fan engagement from innovative solutions and creative concepts, to planning and stakeholder consultation and ultimately best practice event execution.

We trust TLA with our partners, venues and importantly our fans and participants and have confidence in their ability and commitment to work with us to deliver world class events that we are all incredibly proud of.

Antonia Beggs
Head of Partnerships & Fan Experience
Cricket Australia

The AFL have worked with TLA for over 20 years across various events. TLA's collaboration, creativity and seamless event execution across on-ground activity, hospitality precincts, gala events and public live sites, is second to none.

We don’t view TLA as an agency we work with, we view TLA as part of the AFL family.

Kylie Rogers
General Manager - Commercial
Australian Football League

TLA smashed our Australian Open expectations out of Melbourne Park with a stunning experiential space that not only brought the brand to life, but helped us deliver a really strong commercial sales return.

The Stella Artois space obviously had a bar but also included a working artist studio and gallery. It was without a doubt the place to be on Grand Slam Oval throughout the tournament!

Rebecca May
VIC Sponsorship & Events Manager
Carlton United Breweries

Industry Recognition

Award winning, different, dynamic and passionate, our work has been recognised both nationally and internationally.

2017

Mumbrella Sports Marketing (Winner)
Best On-Ground Activation

2017

Mumbrella Sports Marketing (Shortlist)
Sports Agency of the Year

 

 

2019

Mumbrella Sports Marketing (Shortlist)
Best Membership Drive or Fan Engagement Campaign

2019

Mumbrella Sports Marketing (Highly Commended)
Sports Agency of the Year

2019

Leaders in Sport Awards (Shortlist)
2019 The ‘Live’ Category

Our leading clients

We work with some of the most recognisable organisations in both sport and lifestyle

ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY
ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY
ACTIVATIONS
EVENT BUILD
DESIGN AND STYLING
FAN ENGAGEMENT
GAME DAY MANAGEMENT
HOSPITALITY