We control premium broadcast, digital and in-stadium advertising assets across all major sporting codes at a host of venues nationally. We set the standard in connecting brands to fans. Providing advertisers with a unique and powerful opportunity to engage with this highly valued audience.
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Partnering with Nielsen, TLA can help media buyers and marketers understand what’s happening now, what’s happening next, and how best to act on this knowledge. This knowledge is underpinned by TV viewership and media evaluation data.
We understand what makes fans tick. We can recognise brain activity and responses to brand messaging in the sub-conscious state. Such research proves advertising within live sport broadcasting is at least 12% more effective than a TV ad-break alone and provides strong insights for media buyers and marketers.
Pureprofile is a data and insights business, underpinned by technology. Our ad campaign studies are designed to understand how a brand performed across a specific period using quantitative post campaign research to evaluate ad campaign effectiveness.
We create and execute integrated media solutions that live in sport. We’re not outdoor advertising.
We deliver messages to millions of Australians live in game. 1% in stadium and 99% in broadcast.
13 million Australians watch or attend TLA sporting codes. Reaching 66% of people 16+.
Our reach extends all markets, all devices, all channels, cost effectively.
Connecting brands to fans through premium multi-screen platforms via Sportsmate.
High-frequency, dynamic LED messaging featured within the live sports broadcast. LED signage is 50% more impactful than static signage on a per second basis. Ability to take over the stadium on all levels of the digital LED for high impact branding.
Our digital platform Sportsmate can be used to retarget Sports fans to prompt action and direct click-through. With over 1M active monthly users and 80% of sports fans multi-screening sports content whilst watching live sport at home, this provides brand with further amplification. Our growing technology solutions are built by a dedicated team who are passionate about delivering the content that sports fans crave.
Large format digital A/V screens with audio dominating the in-stadium environment allows brands to access a variety of fan engagement opportunities. This highly engaging platform enables brands to promote their TVC along with detailed product offers and promotions.
Full motion digital screens strategically placed across pathways, seating/boxes and retail throughout the stadium provide a prefect platform for brands dominating the in-stadium environment and engage with fans at the ground. Dynamic messaging can be tied into key on-field moments, with a variety of ad formats includes both a TVC played at breaks in game and L-Wrap ads on screen during the game.
High-frequency in program static on field branding opportunity situated within highly-sought after in-goal area. Providing brands with high impact brand impression and peripheral exposure.
Hi-density Wi-Fi has transformed how sporting venues and brands engage with fans in stadium, providing additional touch points to reach fans through online presence. Digital opportunities include display advertising, promotions, app integration and access to behavioural trends data.
Sportsmate users are a passionate fanbase that use our apps to consume what they love, sport. This provides a unique opportunity to capture their interest whilst they are in their most passionate headspace.
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