CONNECTING
BRANDS
TO FANS
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME

MEDIA

We are the leading digital sports media business in Australia. 

We deliver dynamic digital advertising solutions that live in sport

We control premium broadcast, digital and in-stadium advertising assets across all major sporting codes at a host of venues nationally. We set the standard in connecting brands to fans. Providing advertisers with a unique and powerful opportunity to engage with this highly valued audience.

 

Advertising in live sport is at least 12% more effective than TVC alone.

Statistics

0%
ADVERTISING IN LIVE SPORT IS AT LEAST 12% more effective than TVC alone
0%
of Australians 16+ reached
0%
MORE LIKELY TO PURCHASE ONLINE AS A RESULT OF SEEING LED ADVERTISING

We partner with all major sporting codes and brands

Tla Website Logo A League
Tla Website Logos Mcdonalds 02
Tla Website Logo Xero
Tla Website Logo Castrol
Tla Website Logo Eiss
Tla Website Logo Chemist Warehouse
Tla Website Logo Blackdecker
Tla Website Logo Catch

We are meaurable

Nielsen

 

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Partnering with Nielsen, TLA can help media buyers and marketers understand what’s happening now, what’s happening next, and how best to act on this knowledge. This knowledge is underpinned by TV viewership and media evaluation data.

Neuro Insights

 

We understand what makes fans tick. We can recognise brain activity and responses to brand messaging in the sub-conscious state. Such research proves advertising within live sport broadcasting is at least 12% more effective than a TV ad-break alone and provides strong insights for media buyers and marketers.

View independent study here.

Pureprofile

 

Pureprofile is a data and insights business, underpinned by technology. Our ad campaign studies are designed to understand how a brand performed across a specific period using quantitative post campaign research to evaluate ad campaign effectiveness.

Tla Website Media Castrol

In Broadcast Digital LED Signage

High-frequency, dynamic LED messaging featured within the live sports broadcast. LED signage is 50% more impactful than static signage on a per second basis. Ability to take over the stadium on all levels of the digital LED for high impact branding.

Sportsmate Multi-screen Platform

Our digital platform Sportsmate can be used to retarget Sports fans to prompt action and direct click-through. With over 1M active monthly users and 80% of sports fans multi-screening sports content whilst watching live sport at home, this provides brand with further amplification. Our growing technology solutions are built by a dedicated team who are passionate about delivering the content that sports fans crave.

Big Screen TVC’s

Large format digital A/V screens with audio dominating the in-stadium environment allows brands to access a variety of fan engagement opportunities. This highly engaging platform enables brands to promote their TVC along with detailed product offers and promotions.

Stadium Screen Network

Full motion digital screens strategically placed across pathways, seating/boxes and retail throughout the stadium provide a prefect platform for brands dominating the in-stadium environment and engage with fans at the ground. Dynamic messaging can be tied into key on-field moments, with a variety of ad formats includes both a TVC played at breaks in game and L-Wrap ads on screen during the game.

Brands Goal and Corner Posts

High-frequency in program static on field branding opportunity situated within highly-sought after in-goal area. Providing brands with high impact brand impression and peripheral exposure.

Wi-Fi Digital Integration

Hi-density Wi-Fi has transformed how sporting venues and brands engage with fans in stadium, providing additional touch points to reach fans through online presence. Digital opportunities include display advertising, promotions, app integration and access to behavioural trends data.

HOME OF YOUR FAVOURITE SPORTS APP - SPORTSMATE,
A PREMIUM MULT-SCREEN PLATFORM

Sportsmate is Australia’s #1 sports app developer with over 10 years experience providing  world-class apps across the AFL, NRL, Rugby Union, EPL, NBA, NFL and A-League.

 

Sportsmate users are a passionate fanbase that use our apps to consume what they love, sport. This provides a unique opportunity to capture their interest whilst they are in their most passionate headspace.

0%
OF MONTHLY ACTIVE USERS RETURN WEEKLY
0HRS+
SPENT IN-APP
0%
OF SPORTS FANS MULTI-SCREEN SPORTS CONTENT Whilst watching live sport at home
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME
12% MORE EFFECTIVE THAN TVC ALONE
66% OF AUSTRALIANS 16+ REACHED
3 MILLION AUSTRALIANS WATCH OR ATTEND THE SPORTS WE REPRESENT
WE DELIVER MESSAGES TO MILLIONS OF AUSTRALIANS LIVE IN-GAME

Please Note

A dedicated TLA UK website will be launching next year.

Sign up below to know more

In the meantime, visit our dedicated TLA UK page