Chemist Warehouse requested TLA talent star, Erin Phillips to raise awareness of International Nutrition Co (INC), a plant based protein range and become an ambassador of the products.
We developed a campaign to leverage Erin’s association and endorsement of the INC protein range, driving customers to search for the range at Chemist Warehouse locations.
In 2020, Erin was involved in Chemist Warehouse’s TVC which aired in Novemeber and recorded AVC’s for radio, along with a House of Wellness Herald Sun Article and frequently provided social media support across her social media channels. Chemist Warehouse also used Erin’s image in store POS, Billboards & various forms of marketing collateral. All resulting in an increase in foot traffic and sales of INC products across a majority of Chemist Warehouse locations.
Video produced by Stratosphere