We were asked to drive brand awareness and promote Thirsty Camels membership platform the ‘Hump Club’.
Using our Media | Tech, Events, Consultancy and Talent divisions we produced a series of engaging and light hearted stories from a variety of our talent. Driving awareness of Thirsty Camel’s ‘Hump Club’ with the tagline ‘Thirsty for a Good Story’. Our talent was utilised across different sporting codes to share their stories by creating digital content to bring this campaign to life. Our PR team helped amplify the content via various digital channels. Whilst our Media team developed a cohesive multi-code solution which connected with millions of Australians using a mix of broadcast media assets. The campaign was built around around reach and engagement whilst influencing behaviour through the power of Sport.
The success of the campaign stemmed from our diverse application of talent, channels and multi-core strategy meaning we reached a diverse range of audience members and drove membership for the ‘Hump Club’ up.