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Helping to create the most authentic fan experience for footy members and supporters featuring official team merchandise, TLA assisted both of Adelaide’s AFL clubs with the construction and technical integration of their new merchandise stores in November 2020.
The E-Commerce stores are fully integrated into TLA operating system and Fulfilment warehouse network fulfilling direct to the fan.
As an extension of the clubs’ retail operations, TLA Merchandise also managing the recently revamped CROWmania store in West Lakes as well as event day venues sales at the Adelaide Oval.
The TLA Merchandise team will continue to work hand in hand with the clubs to promote and grow their retail business over the next three years and are expecting solid match day, online and instore sales from members and fans who are keen to support their club.
