TLA and TGI Sport

team up to hit a six

across the ICC Men’s T20 World Cup 2022

 

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With the eyes of the world on Australia for the ICC Men’s T20 World Cup in October and November, TLA and TGI Sport is a world-class example of a global team supporting all elements in the delivery of the event.

TGI Sport acquired TLA Australia in 2019. TGI Sport/ TLA are involved across all levels of the event; the players themselves; managing media and broadcast presenters; technology through LED stadium signage; supporting the ICC T20 World Cup local organising committee for PR and Events; end-to-end delivery of small and large scale fanzones, partner activations; and production of the event staff uniform.

Cricket Talent

TLA / TGI Sport cricket talent playing for Australia, England, Netherlands, and Scotland:

• Aaron Finch (Australia) ©
• Matthew Wade (Australia)
• Tom Cooper (Netherlands)
• Colin Ackermann (Netherlands)
• Harry Brook (England)
• Josh Davey (Scotland)

Broadcast and Media Talent

• Mark Howard – commentating for the ICC
• Mel Jones – commentating for the ICC
• Callum Ferguson – Nine Network
• Brad Hodge – ABC Radio

Local Organising Committee

• TLA is the appointed PR and Events agency for the ICC T20 World Cup Local Organising Committee to coordinate and bring to life the Australian legs of the global Trophy Tour

Technology

• Ensuring 100% complete functionality across our in-bowl LED systems

Fan Engagement Activity

• Fan Engagement and Activation agency for Visit Victoria and NSW Office of Sport
• Running regional roadshows across NSW to connect the tournament with remote communities
• Running the livesite at Sydney Olympic Park for India v Pakistan and the Biggest Hit Media Event on Sydney Harbour
• Helping coordinate the Pakistan and South African teams welcome functions at Cricket Central alongside NSW Office of Sport and Cricket NSW
• Managing the Sydney fanzone for all six match days at the SCG
• Pop up activations across Parramatta, Cronulla and Manly
• Plan and execute Fan Activation Zones for Visit Victoria, including three double-header matches at Kardinia Park in Geelong, seven games at the Melbourne Cricket Ground in Melbourne including the Final and a team appearance event the day prior to the Final

Tournament Brand and Partner Activations

• Activating for our brand clients Nissan and Kayo at MCG and SCG matches
• Delivery of Kayo’s PR strategy engaging multicultural media, specifically targeting cricket fans within the South Asian and South African communities within Australia

 

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