TLA and TGI Sport
team up to hit a six
across the ICC Men’s T20 World Cup 2022



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With the eyes of the world on Australia for the ICC Men’s T20 World Cup in October and November, TLA and TGI Sport is a world-class example of a global team supporting all elements in the delivery of the event.

TGI Sport acquired TLA Australia in 2019. TGI Sport/ TLA are involved across all levels of the event; the players themselves; managing media and broadcast presenters; technology through LED stadium signage; supporting the ICC T20 World Cup local organising committee for PR and Events; end-to-end delivery of small and large scale fanzones, partner activations; and production of the event staff uniform.

Cricket Talent

TLA / TGI Sport cricket talent playing for Australia, England, Netherlands, and Scotland:

  • Aaron Finch (Australia) ©
  • Matthew Wade (Australia)
  • Tom Cooper (Netherlands)
  • Colin Ackermann (Netherlands)
  • Harry Brook (England)
  • Josh Davey (Scotland)

Broadcast and Media Talent

  • Mark Howard – commentating for the ICC
  • Mel Jones – commentating for the ICC
  • Callum Ferguson – Nine Network
  • Brad Hodge – ABC Radio

Local Organising Committee

  • TLA is the appointed PR and Events agency for the ICC T20 World Cup Local Organising Committee to coordinate and bring to life the Australian legs of the global Trophy Tour


  • Ensuring 100% complete functionality across our in-bowl LED systems

Fan Engagement Activity

  • Fan Engagement and Activation agency for Visit Victoria and NSW Office of Sport
  • Running regional roadshows across NSW to connect the tournament with remote communities
  • Running the livesite at Sydney Olympic Park for India v Pakistan and the Biggest Hit Media Event on Sydney Harbour
  • Helping coordinate the Pakistan and South African teams welcome functions at Cricket Central alongside NSW Office of Sport and Cricket NSW
  • Managing the Sydney fanzone for all six match days at the SCG
  • Pop up activations across Parramatta, Cronulla and Manly
  • Plan and execute Fan Activation Zones for Visit Victoria, including three double-header matches at Kardinia Park in Geelong, seven games at the Melbourne Cricket Ground in Melbourne including the Final and a team appearance event the day prior to the Final

Tournament Brand and Partner Activations

  • Activating for our brand clients Nissan and Kayo at MCG and SCG matches
  • Delivery of Kayo’s PR strategy engaging multicultural media, specifically targeting cricket fans within the South Asian and South African communities within Australia


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Global CEO of TGI Sport, Martin Jolly, acknowledged the sheer scale and volume of work and that it is a credit to our global team.

“More than a billion cricket fans across the globe will be on the edge of their seats across all 45 matches of the ICC T20 World Cup. TGI Sport and TLA are leading the way as a global agency supporting one of the biggest international sporting events this year.

“As a global agency, with more than 250 employees across 20 offices internationally, we are in a unique position to be able to seamlessly manage the volume of work over the ICC T20 Cricket World Cup. It is a privilege to be working with the ICC on such a prestigious global event,” said Jolly.

ICC Men’s T20 World Cup Local Organising Committee CEO, Michelle Enright said: “TLA and TGI Sport have played an integral role in bringing both the men’s and women’s T20 World Cups to life.

“Their expert team provided extensive support for the ICC Men’s T20 World Cup Trophy Tour, as well as contributing to our promotional efforts through support of key activations in NSW and Victoria including at-match fan zones.”

To view the action that TLA and TGI Sport are delivering, please check out our LinkedIn and Instagram.

Image: SCG Trust