TGI Sport, a subsidiary of QMS Sport Holdings Pty. Ltd., announces its acquisition of the exclusive global license for Dynamic Content Multiplication (DCM®) technology in live sports, otherwise known as Parallel Ads®, via Appario Global Solutions (AGS).

DCM® technology enables in stadia LED screens to display multiple advertising feeds at the same time. Those present in stadia view the venue feed, whilst Parallel Ads® content is captured by the camera and displayed in real time. The Parallel Ads® content can be captured on all cameras and angles, including slow-motion shots and highlights.

This ground-breaking, broadcast technology allows for segmentation and regionalisation of perimeter LED advertising, unlocking new revenue streams for sporting bodies and organisations and providing greater value to advertisers.

Karsten Schroeder, Chairman of Appario Global Solutions said “AGS is proud to issue this perpetual global license to TGI, one of the world’s most respected and recognised sports technology companies.”

Rusty Lawrence, TGI Sport CEO said “TGI is excited to acquire the exclusive global license for Parallel Ads® and the opportunity to further commercialise this technology. TGI has already successfully tested and utilised the technology in various sports over the past year across Europe, Asia and the US. This cutting-edge technology will enable our clients to create new revenue streams via multiple feeds opening up advertiser segmentation and ultimately unlocking new levels of sponsorship and commercial revenue.”


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