Sherrin and TLA are kicking goals together
with new apparel partnership

The nation’s most iconic football brand, Sherrin, and TLA, Australia’s leading sports marketing agency, are thrilled to announce a new apparel partnership that will see the two leading brands further extend their reach into the fabric of footy.

The collaboration was sparked by the desire for Sherrin to broaden the brand’s footprint in the game and extend its product offering beyond footballs and accessories.

The Sherrin commitment will bolster TLA’s successful teamwear business, which supplies both professional and amateur sporting clubs with the same quality, branded products and services that are made available to professional sporting organisations.

TLA’s Teamwear service extends beyond product, with an approach dedicated to engaging in true commercial partnerships with grassroots footy, that focuses on the integration of Fundraising, Events, Sponsorship and Merchandise.

CEO of TLA Merchandise Scott Davidson said: “TLA and most of our employees have been involved with football over the last 40 years, which means we have cherished the brand Sherrin and the products they make. We are very excited to be launching a new range of Sherrin Football Uniforms. Our unique two-brand strategy now offers clubs both Puma and Sherrin.”

The new partnership will see Sherrin branded on-field and training merchandise crafted and designed specifically for the footy club’s needs and will take over the “Clubhouse” brand previously offered by TLA. Training gear, Match Day uniforms and accessories will all form part of the range moving forward.

The extensive reach Sherrin has across more than 55 local leagues, combined with TLA’s existing partnerships in amateur sport, provides local clubs and leagues an exciting prospect for branded apparel.

Sherrin Managing Director Chris Lambert said: “Sherrin is thrilled to be partnering with TLA to expand our brand into apparel. Sherrin uniforms and apparel are an organic opportunity to evolve our brand further in the game whilst supporting local clubs and footy communities across the country.”

The partnership is set to kick-off in September with a pre-season range of training gear, before a full launch in early 2021 to align with the start of the new footy season.

Sherrin and TLA are looking forward to working together and further connecting players and fans to their clubs.

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