TGI SPORT, a global leader in sports technology with headquarters in Chicago, signed a deal with Major League Soccer (MLS) to deploy its ground-breaking Parallel Ads technology during the ‘MLS is Back’ Tournament at ESPN Wide World of Sports complex at the Walt Disney World Resort in Florida.
The agreement includes a turnkey solution with TGI Sport providing 500 meters of market-leading LED field perimeter systems, along with content creation, operations and logistics.
TGI SPORT holds the exclusive global license for Parallel Ads®. This technology is a less intrusive multi-broadcast feed that is simultaneously viewed in real time in the United States and Canada, with forty-three games scheduled to be aired live from July 8.
MLS and TGI have collaborated for many years, and at this time, TGI’s LED innovation brings a paradigm shift that could forever change Major League Soccer’s commercial program.
Unlike virtual solutions, the Parallel Ads® content can be captured on all cameras and angles, including slow-motion shots and highlights. This technology helps drive incremental revenue streams by offering customized messaging while increasing the inventory and the ability to target advertising by region.