DYNAMIC CONTENT MULTIPLICATION
AT THE BETFRED BRITISH MASTERS

Welcome to the new age of in-broadcast advertising.
Dynamic Content Multiplication (“DCM®“) is a cutting edge technology that will open up new revenue streams by providing additional sponsorship inventory on different feeds in different regions – all at the same time.

DCM® shares many of the same attributes as virtual advertising, with a few key differentiators:

FOUR SIMULTANEOUS FEEDS
The human eye only sees the venue feed, so the in-venue experience remains the same for the fans in the stadium.  However, we are able send four independent parallel feeds all at the same time – unlocking new levels of sponsorship revenue.

PARALLEL SOLUTION
DCM® is called the “Parallel Solution” because there are no pop-ups or post-processing necessary.  The content is directly captured by standard broadcast cameras and broadcasted immediately via the uplink.

ALL ANGLES 
Many established broadcasting cameras can already support DCM® without tampering with the cameras onsite.  Unlike virtual, the parallel DCM® feeds can be viewed on all camera angles, and will be included on slow-motion shots and highlights!

Below a few examples from the Betfred British Masters 2019, a European Tour tournament, where TGI debuted DCM® Technology in cooperation with AGS.

The efficient production technique presented by DCM® is ground-breaking and we are delighted to be working with TGI SPORT on bringing this innovation as a world first for sport and Golf.

Michael Cole, CTO European Tour

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