“Local footy is the backbone of our great game so we want to give local clubs the chance to raise some money off the back of this great tasting beer.
“This is a great way to help local footy clubs raise some funds.
“Clubs register online. They then just need to drive to the pick-up site to collect their club’s free beer – up to 10 slabs each.
“We’re proud to be supporting local footy with the Frothy For Footy giveaway.”
Frothy is a product of craft-brewing pioneers Matilda Bay, which is part of the Carlton & United Breweries stable.
The Frothy for Footy giveaway is part of Frothy’s takeover of the AFL and NRL for one week only this week.
This will see Frothy put on tap at the MCG, Marvel Stadium and GMHBA in Geelong and Carlton Draught and VB signage replaced with Frothy marketing across the country.
Pick-up sites will stretch from Mildura in the state’s north-west to Warrnambool in the south, Morwell in the east and a dozen places in between.
Frothy is made from 100% Australian hops and barley and has proved a hit with consumers since it launched last September.
A dedicated TLA UK website will be launching next year.
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