QMS Sport rebrands as ‘Media & Tech’ Division of TLA

Following QMS’ acquisition of TLA Worldwide (Aust) Pty Ltd last year, QMS Sport Holdings Limited (QMS Sport) has today announced it will transition to the TLA brand and formally become a business unit of TLA, strengthening our position as Australia’s leading sport marketing agency.

‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the entire sporting ecosystem, including Events, Marketing and Communications, Digital and Content, Sales, Talent Management and Merchandise. This is the next step in the two organisations coming together to offer clients a multifaceted approach.

The ‘Media Tech’ division will continue to be led by long standing industry expert, Mark Pejic, and its launch also coincides with a new visual identity for TLA that includes an updated logo and visual expression to reflect our combined offering. TLA’s updated brand mirrors that of its international parent company TGI Sport.

Based across Europe, South America and the USA, TGI is a technology driven sports rights, infrastructure and operations business delivering broadcast and in-stadium technologies that are helping to shape the future of sport event experiences globally.

QMS Group CEO Barclay Nettlefold said TLA’s breadth of service offering is now unlike any other organisation in the sports industry and signals a new chapter for the business.

“Our vision is to become a globally recognised sports agency enabled by technology, experience and data. We want to provide integrated digital sports solutions via media rights, infrastructure, talent management and merchandise that will deliver advertisers, brands, sponsors, sporting codes and clubs with a unique and powerful platform to engage this highly valued sports audience,” said Nettlefold.

“TLA’s brand integration with TGI and enhanced service offering marks the next phase in the organisation’s development into a globally integrated technology sports platform.”

TLA CEO Craig Kelly said the introduction of ‘Media & Tech’ and the formal coming together of TLA and QMS Sport, has re-energised our brand identity that is engrained with sporting history, and the addition of the new signage capabilities provides TLA’s network with another touchpoint to fans.

“Our people and our business have been invested and passionately driving sport for over 25 years and COVID-19 has seen the global sporting world reset and need to realign in operating efficiencies. The introduction of ‘Media & Tech’ into the TLA family allows us to support the codes, the stadiums, the talent, the brands and most importantly connect with the fans via new technology and streamline productivity for all,” said Kelly.

The group has invested heavily in proprietary world leading technology that is changing the way sports codes, clubs and advertisers can connect with fans in different locations and uplift revenue. The roll out of this technology in the southern hemisphere will happen later this year.

The new brand for TLA will be implemented across the remainder of 2020.

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