Sport is full of emotion, and the sports fan is an emotional being. Emotions are a powerful driver for long lasting engagement. It holds the key to the fans heart.
Sports fan’s are intelligent beings. Their actions are often influenced by their head. The head influences fan’s rational decision making in value, risk and reward.
Sport is a playground for the senses. Sight, Sound, Taste, Smell, Feel; all play a role in engaging with sport as a fan. The senses are the physical gateway to the sports fan.
We connect brands and fans.
This ability comes from a deep understanding of the sports fan and what influences their actions.
Our work is driven by FANiQ; Our philosophy for connecting with fan’s Heart, Head and Senses; to create deeper and more meaningful engagements with brands, clubs and sports.
FANiQ is built upon Data, Insights, Experience and Sporting Intuition.
We’re able to tap into the power of tangible data and real insights, curating them every day through our FANiQ methodology and partnerships with the likes of Nielsen and Neuro-Insight.
We also harness our collective experience of being present in every sporting moment, on the ground, with the fan. Developing connections, witnessing actions on and off the field, building our collective sporting intuition. This is our intangible understanding of the fan.
We’ve done it for 25 years. This is what set’s us apart. We’re able to connect YOU with the FAN unlike any other.
You could call it intelligence driven engagement, we call it FANiQ.
We never see data as boring. Data holds all the answers that we need. We utilise a selection of data analytics tools in our work that help us develop a deep and powerful understanding of the fan.
Insights are powerful. All of our work is influenced by fan insights. Our ability to land on real & meaningful insights defines the strategies that we put in place. The insight holds the key to the fan. We love finding it!
We are experts in what we do. Experts in sport. Expertise comes with experience and we have a team that has been at the forefront of the sports industry for years. We look to deepen this experience every day so that we can always understand the fan better.
Connecting with the sports fan sometimes needs intuition; what feels right? To develop this intuition, we are committed to living and breathing sport every day and we try to think like the sports fan. This skill can be learned and we deepen our intuition through a variety of activities and tools.
