Indian Summer Festival

Celebrating community through cricket
Best Fan Engagement Shortlist
2019 Mumbrella Sports Marketing Awards

From creative concept through to operational management, TLA worked closely with Cricket Australia and Victorian Government to design and implement the Indian Summer Festival at Yarra Park during India’s Test tour of Melbourne.

Designed to be an immersive space, the Indian Summer Festival promoted modern India whilst simultaneously advocating a multicultural Melbourne and Victoria. One of the proudest moments of the festival was when Indian captain Virat Kohli posted a picture of himself and his Indian teammates backstage to his 28.2 million Twitter followers with the caption ‘Indian Summer Festival at Yarra Park with the boys’, this image received over 65,000 likes on Twitter and importantly gave the festival meaning all over the world.