Superloop Adelaide 500

Australia’s largest domestic motorsport event


03 Mar 2019



For more than six consecutive years now, TLA remains the chosen agency to strategize and execute the PR and media relations campaign for Australia’s largest domestic motorsport event, the Superloop Adelaide 500.



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McLaughlin Masterclass. @smclaughlin93 wins the 2019 Superloop Adelaide 500 ??? #SuperloopADL500 #VASC #Adelaide #Supercars

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With the ever-changing landscape, traditional and non-traditional platforms were targeted to promote the event to the typical event-goers as well as new audiences.

A multi-pronged strategy was executed focusing on all elements of the event – from the on-track attractions to the ample off-track attractions, including the headline act of the Supercars Championship and the supporting race categories, the post-race concerts, the family zones, Moto X activation, and the inaugural Tracks of the World showcasing famous motorsport tracks from around the globe.

TLA were also tasked with media relations and operations including media accreditation and centre management and improving media relations and the event experience for local, intra, interstate and international media in attendance.