PUMA x Melbourne City FC kit launch

A high impact social video to launch Melbourne City FC's Home and Away kits.


12 Jul 2019


Ahead of the 2019/20 A-League season PUMA was announced as the new kit supplier for Melbourne City FC. TLA was tasked with creating a high impact social video to launch the Home and Away kits

TLA devised a concept that drew on urban football inspiration and placed the fans at the centre of the content. A production team of 40 people, including four cameramen, two drone operators, four lighting gaffers and a dedicated special effects team, shot at AAMI Park and around Melbourne over the course of 12 hours. TLA’s post production team in the USA was engaged to provide high quality animation and visual effects to the final output.


PUMA x Melbourne City – 2019/20 Kit Launch 60″ from TLA Worldwide on Vimeo.


The End Result: 

A 60” video that made a big splash and put PUMA right at the centre of the social conversation.


Key Results:
1.54m Impressions
1.52m Reach
45 Online PR Hits