Ahead of the 2019/20 A-League season PUMA was announced as the new kit supplier for Melbourne City FC. TLA was tasked with creating a high impact social video to launch the Home and Away kits
TLA devised a concept that drew on urban football inspiration and placed the fans at the centre of the content. A production team of 40 people, including four cameramen, two drone operators, four lighting gaffers and a dedicated special effects team, shot at AAMI Park and around Melbourne over the course of 12 hours. TLA’s post production team in the USA was engaged to provide high quality animation and visual effects to the final output.
The End Result:
A 60” video that made a big splash and put PUMA right at the centre of the social conversation.