PUMA Footy

Creating widespread brand awareness of PUMA Oceania across social media and PR campaigns, specifically working across the main football codes in Australia. Leveraging the athletes and influencers, TLA creates original content in video, GIF and image forms with the aim to engage football fans and drive online sales.

Date

01 Jan 2019

Categories

In 2018 TLA was tasked with creating a social presence for Puma Football in Australia from scratch. The best way to do this was with access to talent across the year, which the brand found hard to come by throughout the year. To alleviate this, TLA managed and executed a content capture session across two days ahead of the AFL, AFLW, NRL and A-League 2019 campaigns.

 

 

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A champion. An icon. A hero to all. Congratulations @erinphillips131 on your second AFLW Best & Fairest ?? #AFLWawards

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This shoot brought together 15 of PUMA’s most high profile talent from across the country, including Cronulla big man Andrew Fifita
and AFL captains Dyson Heppell and Scott Pendlebury. Consisting of point of sale, interviews, motion capture and a lighter behind-the-scenes – TLA was able to bank a year’s worth of content for social media, PR and in-store across a 48-hour window. In 2019, this capture day has alleviated TLA’s reliance on securing PUMA athletes in person for PR opportunities, while proactive social media content has been inputted into an overarching social strategy.

20% Page Growth Year-on-Year

16% New Audience Engagement

1.125 Million Impressions per month

 

 

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This man is on another level ??#HackedPack

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The Foxx ??? 1-1 and back to Sydney #Origin

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