TLA managed the Longines Future Tennis Aces launch in Brisbane, announcing twelve-year-old Lara Walker as Australia’s representative. Lara participated in a practice match with Australian tennis legend Todd Woodbridge on a purpose built clay court, as prelude to the tournament in Paris.
TLA also managed all Australian media relations for the Longines Future Tennis Aces Tournament in Paris by assisting with the production of television and print journalists on the ground. TLA facilitated player access and scheduling to ensure a seamless process for media and subsequent coverage.
As the official partner of Roland Garros, Longines seek tomorrow’s tennis champions at the Longines Future Tennis Aces Tournament. Sixteen talented players under thirteen from around the world play an annual exhibition tournament, this year, with the Eiffel Tower as a backdrop. The winner and runner up of the Longines Future Tennis Aces tournament had the opportunity to play a match against reigning Wimbledon Champion, Marion Bartoli and three-time doubles Grand Slam Champion Nathalie Dechy. Set against the backdrop of the Eiffel Tower, the coverage for the 2016 Longines Future Tennis Aces tournament was the best Longines have received. TLA executed great pre-tournament coverage and successfully managed media relationships on the ground in Paris.