The Coca-Cola Cricket Beach was an activation for the 2012/13 summer of cricket at the SCG which was managed by TLA on behalf of Coca-Cola Amatil (CCA) and Coca-Cola South Pacific (CCSP).
The beach was activated over the Sydney Test Match, both international ODI’s and at a Sydney Sixers Big Bash League home game. The beach was built for a capacity of 90 guests which consisted of key CCA corporate customers as well as consumer promotion winners who occupied the beach.
The scope of work for TLA included: concept design, build, branding and managing all stakeholders involved in the activation including CCA, CCSP, Cricket Australia and the SCG Trust.
TLA was responsible for the removal of 372 seats, 70 tonnes of sand, 630 guests and one great summer of cricket.