TLA worked with the South Australian Tourism Commission (SATC) for the third consecutive year to build brand awareness, generate media exposure and drive regional, interstate and international tourism for the 2016 Clipsal 500 Adelaide.

TLA designed and executed bespoke media campaigns to announce and profile popular event attractions including:

• An Australian first preview of the new purpose built drift cars driven by stunt specialist Matt Mingay
• The launch of Australia’s biggest ever EnduroX competition featuring 2016 Dakar winner, Toby Price
• The return of Stadium Super Trucks filmed at a quarry with 18 year-old American driver Sheldon Creed which also featured on Ten’s ‘Play of the Day’ nationally