For the fifth year running, TLA was engaged by the Australian Grand Prix Corporation to assist with and coordinate all publicity relating to the 2015 Pramac Australian Motorcycle Grand Prix both in the lead up to, and during the event.
The event stands as Australia’s largest regional sporting event and as such, TLA was tasked with driving ticket sales via traditional and new media outlets and ensuring the event coverage beyond traditional motorsport channels.
Prior to the event, TLA worked together with the Australian Grand Prix Corporation to coordinate unique media opportunities generating both pre-event coverage and public interest whereby MotoGP™ riders experienced the unique Melbourne and Australian culture. This included a media activity that involved riders rowing down the iconic Yarra River, as well as a meet and greet with some of Australia’s distinctive wildlife.
Across the weekend, TLA also managed the schedules of the various ambassadors and achieved maximum exposure for the event through the relationships with key media stakeholders across broadcast, online, print and radio platforms.