Formula 1 flies high over Melbourne.
For the fourth year running, TLA was tasked by the Australia Grand Prix Corporation with all PR and managing all media activity in the lead up to, and during, the 2015 Formula 1 Rolex Australia Grand Prix.
The Formula 1 Australian Grand Prix is the cornerstone of Victoria’s major events strategy and TLA was responsible for generating far-reaching media coverage to subsequently drive ticket sales through both planned and reactive media activities.