Key AFL talent was utilized to connect with their “mini legend” to create awareness towards the Mini Legend Campaign.
Bachar Houli was selected as a role model and ambassador to encourage kids of different backgrounds to take part in the NAB AFL Auskick campaign.
The use of Bachar Houli involved in the Mini Legends campaign generated media exposure across all major networks and more importantly connected with multicultural Australia’s to drive awareness of the benefits AFL can provide within difficult cultures and communities. Activations included a TVC, social media content creation, TV interviews & newspaper articles.
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