NAB Mini

Legends Campaign

The NAB Mini Legends campaign was established to highlight the enthusiasm Australian children have for AFL and to connect them with their AFL/AFLW idols.

Brief

Key AFL talent was utilized to connect with their “mini legend” to create awareness towards the Mini Legend Campaign.

Execution

Bachar Houli was selected as a role model and ambassador to encourage kids of different backgrounds to take part in the NAB AFL Auskick campaign.

The End Result

The use of Bachar Houli involved in the Mini Legends campaign generated media exposure across all major networks and more importantly connected with multicultural Australia’s to drive awareness of the benefits AFL can provide within difficult cultures and communities. Activations included a TVC, social media content creation, TV interviews & newspaper articles.