Tla Casestudy Cricket Australia International Mens Pr Hero Copy

Cricket Australia
International Men's
PR

For more than a decade, Cricket Australia has trusted us to deliver PR outcomes to support the Australian Men’s Cricket Team.

Brief

Although our scope has changed over the years, we have focused consistently on these key objectives: strengthen the fan connection with players from the Australian Men’s Cricket Team, develop tactical and creative communications strategies, and grow attendance and revenue by promoting the fan experience elements of matches.

Execution

During the latest summer of cricket we strategised, conceptualised and executed a variety of key campaigns to achieve client objectives including season launches, media kit distributions, digital content strategies, player interviews, and event promotions.

Our media kit strategy covered a variety of cricket specific, broader sport and general news media targets, driving awareness of the two biggest events during the summer, the Cricket World Cup, and the new format World Test Championship.

Additional season highlights Include our season launch at Adelaide’s Glenelg Jetty, a digital content piece for the Alannah & Madeline Foundation raising awareness of cyberbullying, a shirt reveal PR window with Aaron Finch, cross-code media activity with Josh Hazlewood, and a series launch event for the ‘retro’ Gillette ODI Series between Australia and New Zealand.

The End Result

In 2019, we broadened the horizons beyond regular sport targets achieving commercial FM and non-sport radio wins with Australian Men’s players in their radio windows.

We have helped CA build relationships with other sports through the Influencer Engagement program, leading to big wins such as the Retro ODI Series cross-code activity.

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Media Coverage Hits for the Season Launch
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Reach from the Season Launch
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Media Coverage Hits for Cross-Code Opportunity
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Media Coverage Hits for ODI Series Launch

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