Ampol wanted to own a key part of Magic Round and create broadscale awareness of the Ampol brand through an effective sponsorship entitlement
TLA were tasked to create an in-stadium experience that will combine socialising with NRL, in a bespoke custom built deck to provide premium best seats in the house.
TLA developed and executed a viewing deck that was situated inside of Suncorp Stadium. The deck was designed to be the desired hospitality space at Magic Round in Brisbane and seen to have the best seats in the house.
The Ampol deck was designed to have a premium look and feel and provided guest with a high-end food and beverage package.
The result saw Ampol execute a premium hospitality deck which hosted 350 guests across eight games during Magic Round.
Ampol were able to generate brand awareness through the Ampol Deck which engaged with their new master brand and built brand advocacy through a positive association with the brand.