AFL Grand
Final September

A premium hospitality experience at Australia’s largest sporting spectacle, the AFL Grand Final.


Working in collaboration with the Australian Football League over the last 10 years, we have created the ultimate corporate and VIP experience for fans on Grand Final day.


The foundation of our hospitality solution is an exclusive village of premium spaces at the foot of gate 5 at the Melbourne Cricket Ground. ‘September Club’ provides a secluded, lavish, invite-only area for VIP guests of the AFL and its corporate partners to enjoy pre- and post-match functions.

The 2019 edition of September Club saw lawns 6, 7 and 8 of Yarra Park transformed into a European style village, hosting 10 of the AFLs corporate partners in their own individually styled marquees.

Featuring exceptional custom-built temporary structures, a tailored menu, superior styling and theming, and exclusive entertainment, we consider September Club as an extension of the on-field spectacle on Grand Final Day.

The End Result

Managing the event over the last 10 years, we have been afforded some creative freedoms where each year we provide a new and unique theme so returning guests can always expect something different and special.

Delivering a 360-degree stage for entertainment prior and post-match, we have reached capacity crowds year on year and continue to provide a memorable and distinctive experience for guests.

Attendees in 2019
AFL Corporate Partners Hosted VIPs in 2019
Attendees over a 10 Year Period
Individual Corporate Marquees Over a 10 Year Period