AFL Grand Final
Live Site

A fan engagement experience that lives long in the memories of footy fans, on the biggest day in the Australian sporting calendar, the AFL Grand Final.


To encourage fans of all varieties, even those without a famed grand final ticket, to attend and be a part of the end of season celebrations at the AFL Grand Final. Providing a free complete entertainment package for families, while catering for die hard footy fans ready to witness their team achieve greatness.


A free four-day festival culminating in the AFL Grand Final Parade, the AFL Grand Final Eve Concert, and the AFL Grand Final Day Live Site.

The 2019 version of the precinct was arguably the biggest to date. Which included over 20 partner activations, over 130 talent appearances, 40 performers, 19 food vendors and 30 operational suppliers, all overseen and managed end-to-end by our team.

Our role included site overlay, creative ideation, scheduling, working with contractors, suppliers, partners, and key stakeholders to ensure a safe and efficient build, operation, and dismantlement of the site.

The End Result

A huge four-day live site capturing the hearts and minds of over 300,000 fans in 2019, 75.5% of which were likely to attend again in future and over 51% of patrons staying for longer than 3 hours.

Fans in Attendance Across 4 Days
Of fans left positive reviews
of Attendees Likely To Repeat Attendance