Tla Casestudy Afl Gamers Network 4

AFL
Gamers
Network

The AFL Gamers Network sees AFL players stream their gaming sessions on YouTube, chatting with fans as they do it.

Brief

In conjunction with the AFL, we commercialized the AFL Gamers Network to attract sponsorship, raise awareness, generate PR opportunities & engaged AFL players to promote their connection

Execution

With the growing landscape of E Sports, we & the AFL felt that there was an untapped opportunity to connect the passionate AFL players directly to this industry. The outcome was to establish the AFL Gamers Network which connected AFL players to Australian gamers & sporting fans.

The End Result

The AFL Gamers Network generated media exposure online via the AFL Website, Herald Sun & Gaming Outlets. We also set up a AFL Gamers Instagram account that currently that has over 10,000 likes and high engagement rates.

0K+
followers on AFL Gamers Instagram account
0
AFL Players streaming actively, from a standing start
0K
weekly unique viewers
0M+
viewers of the launch
0
media hits The Stream King event

Please Note

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