Tla Casestudy Afl Gamers Network 4


The AFL Gamers Network sees AFL players stream their gaming sessions on YouTube, chatting with fans as they do it.


In conjunction with the AFL, we commercialized the AFL Gamers Network to attract sponsorship, raise awareness, generate PR opportunities & engaged AFL players to promote their connection


With the growing landscape of E Sports, we & the AFL felt that there was an untapped opportunity to connect the passionate AFL players directly to this industry. The outcome was to establish the AFL Gamers Network which connected AFL players to Australian gamers & sporting fans.

The End Result

The AFL Gamers Network generated media exposure online via the AFL Website, Herald Sun & Gaming Outlets. We also set up a AFL Gamers Instagram account that currently that has over 10,000 likes and high engagement rates.

followers on AFL Gamers Instagram account
AFL Players streaming actively, from a standing start
weekly unique viewers
viewers of the launch
media hits The Stream King event

Please Note

A dedicated TLA UK website will be launching next year.

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In the meantime, visit our dedicated TLA UK page