In conjunction with the AFL, we commercialized the AFL Gamers Network to attract sponsorship, raise awareness, generate PR opportunities & engaged AFL players to promote their connection
With the growing landscape of E Sports, we & the AFL felt that there was an untapped opportunity to connect the passionate AFL players directly to this industry. The outcome was to establish the AFL Gamers Network which connected AFL players to Australian gamers & sporting fans.
The AFL Gamers Network generated media exposure online via the AFL Website, Herald Sun & Gaming Outlets. We also set up a AFL Gamers Instagram account that currently that has over 10,000 likes and high engagement rates.