The Legacy Agency (“TLA”) Announces Partnership With Nine Network To Promote NHL GameCenter LIVE
Partnership is to Expand Reach of Popular NHL Live Streaming Game Service In One of the World’s Most Sports-Savvy Countries.
May 15, 2014 – NEW YORK — The Legacy Agency, Inc. (“TLA”), one of the world’s leading athlete representation and sports and entertainment marketing businesses, today announced they have launched a partnership with Australia’s Nine Live to promote NHL GameCenter LIVE”, the National Hockey League’s live streaming game service,in Australia. Nine Live is a leading live entertainment, sport and lifestyle business focusing on live content, hospitality, sponsorship, consulting and event management.
“The Australian marketplace continues to grow with a thirst for live action sports like few places on earth, and we are very pleased to work with one of Australia’s largest live content and entertainment companies, Nine Live, to promote the excitement of an expansive NHL platform to the continent,” said Mike McCarthy, TLA Head of Media Consulting and former President of MSG Networks and the NHL’s St. Louis Blues. “We have seen how Australia has embraced other North American sports staples like baseball and the NFL, and know that hockey as a TV property is prime for growth and are glad to be the facilitator of this new deal.”
“Australian sports fans love fast paced and exciting sports, and hockey is something we have had an eye on for some time, said Geoff Jones, MD Nine Live.
NHL GameCenter LIVE is a subscription service featuring streaming video of live out-of-market games, on-demand replays and more across multiple devices. The service also offers on-demand full-length and condensed replays, action of multiple games at once with mosaic view and picture-in-picture all in HD. The production will take place in North America through the NHL.
The service is now available in Australia in time for the 2014 Stanley Cup Playoffs.
Contact: Joe Favorito/917-566-8345