Real Madrid to play elite ICC football tournament in Melbourne
The International Champions Cup is being launched in Asia Pacific from next year and is part of the AIM-listed sports marketing group’s developing events business
TLA Worldwide plc (AIM: TLA), a leading athlete representation and sports marketing group, is pleased to announce Real Madrid as the first of the world’s top football teams to be playing in the elite International Champions Cup (ICC) tournament to be held in Australia next year.
Two further premier European clubs will be unveiled for the 2015 fixture in the coming weeks.
In addition, Australia’s sporting mecca, Melbourne, was today named as the host city for the tournament with the Government of Victoria, through Victoria Major Events Corporation, providing strong support as a premier partner.
As announced on 18 June 2014, TLA has partnered with Nine Live and Relevent Sports, a division of RSE Ventures, to organise, promote and deliver for the first time the annual ICC to the Asia Pacific region from 2015 to 2018 in Australia.
The three teams will play all their matches in the 2015 fixture at the prestigious 100,000-capacity Melbourne Cricket Ground between 18 – 24 July 2015. The event will run in parallel with the already-established tournament held in the United States and will be broadcast live in 150 countries.
Bart Campbell, Chairman of TLA Worldwide, commented: “Introducing the ICC tournament to Australia and the Asia Pacific region is a key part of TLA’s strategy to diversify the sports and regions in which we do business. With the signing of Real Madrid, to be joined by a further two teams soon, this tournament is set to make a flying start to our business in the region from next year and will help drive our growth.
“We are delighted to team up with the Victorian Government, Victorian Major Events Company and Nine Live to bring such elite clubs and iconic brands to millions of football fans in one of the world’s most dynamic sporting markets.”