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New agency formed by US merger

Baseball representation agency Legacy Sports Group has merged with The Agency Sports Management into TLA Worldwide, forming a new company called The Legacy Agency (TLA).

A statement released by the principals of both companies said that TLA ‘intends to become the pre-eminent, fully integrated representation and marketing services agency with an on-field focus on professional baseball’.

TLA has been founded by chief executive Mike Principe, a former Blue Entertainment Sports Television (BEST) executive. The company will represent over 225 clients, including the likes of baseball stars C.C. Sabathia, Carl Crawford and Ricky Romero, golfer Jim Furyk and US sports broadcasters Chris Myres and Troy Aikman.

Legacy Sports Group president Greg Genske said: “Given the complementary capabilities of our two firms and the incredible opportunities that a merged TLA can deliver to current and prospective clients, we are excited about joining forces. We all share a common vision of what the industry should be and how best to serve our clients.

“In fact, in order to demonstrate our confidence in our future together and our commitment to TLA and its vision, all of the principals from both businesses have transferred significant equity into The Legacy Agency and entered into long-term employment agreements.”

Newport-based Legacy Sports Group was founded in 2004 while The Agency Sports Management, based in New York, was founded in 2000.

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