Share Price

  • Prev Close
  • Open

Marketing Athletes for Sochi: Sportfolio (12/5)

Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. CEO Mike Principe explains how The Legacy Agency will manage and leverage Celski’s corporate partnerships. As college football heads towards the final Bowl Championship Series, Big Ten Commissioner Jim Delany discusses the development and business structure of the playoff system that will take effect next year.

View the interview here

Latest updates

25 May 2017

Michael Brantley showing no signs of rust in 2017

Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. ...

25 May 2017

Wawrinka, Querrey to meet in Geneva quarters

Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. ...

25 May 2017

George Springer will not be cheated

Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. ...

24 May 2017

Rays' shortstop Tim Beckham and mascot Raymond visit kids at Tampa General

Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. ...