Let’s Fill the MCG for the Women’s T20 World Cup

Women's T20 World Cup

TLA have been proud to be involved in a number of activities urging Victorians to “Fill the MCG” on March 8 for the final of the Women’s T20 World Cup.

Across our PR, Events and Creative, Content & Digital teams, we’ve worked with Cricket Australia, the Local Organising Committee and the various tourism bodies to execute a campaign that will attempt to break the world attendance record at a stand-alone women’s sporting event.

Starting at Bondi Beach, the Women’s T20 World Cup Trophy Tour driven by Nissan has crossed the country visiting iconic locations around Australia bringing communities and cultures together.



The Trophy Tour arrived at the MCG via a ‘Race to the MCG’ – a content piece, produced, shot and edited by our Digital team.

We challenged #TeamTLA Talent, Brad Hogg, Jo Weston, Sharni Layton and Bernie Vince to race across Melbourne and find a hidden key to the MCG, completing challenges along the way. Have a watch below.


Tickets for the final are already on sale and start at $20 for adults and $5 for children. Click here for more and we’ll see you at the ‘G!

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