Legacy and The Agency form The Legacy Agency
Legacy Sports Group, a leading baseball representation business, and The Agency Sports Management, a leading full-service independent marketing and management company, have announced the merger of their two firms into TLA Worldwide, the athlete representation and sports marketing business, to form The Legacy Agency, Inc.
TLA has announced the intention of becoming the pre-eminent fully integrated representation and marketing services agency with an on-field focus on professional baseball. As a combined group, TLA will unite industry-leading capabilities in baseball, broadcasting, coaching, golf and talent marketing as well as event management.
TLA Worldwide was founded by CEO Mike Principe, with Bart Campbell serving as non-executive chairman. Principe said: ‘TLA’s on-field focus on professional baseball stems from the industry’s strong underlying fundamentals and our belief that we can quickly become a recognised leader in the business of that sport. More broadly across our entire client roster, as a fully integrated company, The Legacy Agency will offer clients additional commercial opportunities through an enhanced ability to identify, negotiate and monetise off-field endorsements, as well as broadcasting and coaching contracts.
‘In addition, TLA’s combined network creates a stronger platform to recruit new clients and identify new opportunities across the portfolio. We plan to continue our growth both organically and through accretive acquisitions or other combinations, as well as the development of select properties for which we’ve identified a need in the marketplace.’
Legacy president Greg Genske said: ‘Given the complementary capabilities of our two firms and the incredible opportunities that a merged TLA can deliver to current and prospective clients, we are excited about joining forces. We all share a common vision of what the industry should be and how best to serve our clients. We look forward to what we can accomplish together in the years to come. In fact, in order to demonstrate our confidence in our future together and our commitment to TLA and its vision, all of the principals from both businesses have transferred significant equity into The Legacy Agency and entered into long-term employment agreements.’
The principals of The Agency said in a statement that: ‘This is an exciting development for talent and corporate clients alike and creates a strong platform for growth. By merging these two industry leaders and an experienced and proven management team, we will not only be able to better and more deeply serve our current clients, but we will also be able to offer a wider array of services to both clients and the market.’
Legacy, which is headquartered in Newport Beach and was founded in 2004, represents a growing client roster of professional major league baseball players, including 13 MLB All Stars, rising stars and top prospects. Its team of agents have a combined expertise in contract law, negotiation, finance, statistics and marketing.
The Agency, which is based in New York City and was founded in 2000, is a leading full-service independent marketing and management company specialising in representation of high-profile personalities and brands, including but not limited to football, baseball, Olympics and golf for broadcasting, coaching, and endorsement partnerships.
As a combined, platform, TLA will represent over 225 clients, in baseball, broadcasting, coaching, golf and talent marketing, which includes the representation of Olympians and other personalities, from offices in New York, Newport Beach, Houston, San Francisco, Charleston and London.