Elite Sports Properties Clocks on with Longines
Elite Sports Properties (ESP) earlier this year won the Australian Public Relations account for internationally renowned Swiss watchmaker, Longines, which is part of The Swatch Group.
ESP has worked across the Longines Queen Elizabeth Stakes at Royal Randwick with their Ambassador of Elegance – the Australian actor Simon Baker.
ESP managed an international campaign for the Longines Future Tennis Aces Tournament which is a competition that coincides with the prestigious French Open, which included an Australian media launch on the Gold Coast.
Most recently, ESP worked on the Glasgow Commonwealth Games, leveraging through communications, Longines sponsorship as Official Watch and Timekeeper.
This will be followed by Melbourne’s Spring Racing Carnival featuring the Mackinnon Stakes taking on their brand’s name.
Elite Sports Properties Associate Director of Marketing and Events, James Ward, was excited to have commenced working with Longines.
“Longines are a huge supporter of sport across the globe, and we are thrilled that they have chosen to work with ESP and our Sports PR team to help promote their numerous partnerships,” said Ward.
“We look forward to continuing to work with such a prestigious brand.”