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Yellow Pages

Date

13 Aug 2015

Categories

TLA’s consultancy with Yellow Pages included creating an influencer program across several industries which incorporated activation’s with a number of notable celebrities.  TLA’s expertise and longstanding relationships with sports, entertainment and lifestyle celebrities, allow YP to maximize their sponsorship strategy.  For example, TLA aided in the creation of a video series to push digital channels and drive traffic to the YP.com platform.  In addition, TLA ideated and executed a social media campaign utilizing influencers across several industries (actors, musicians, chefs, athletes, etc.).  TLA worked in conjunction with all YP.com agencies to collaborate and keep all program incentives consistent.