TLA’s consultancy with Yellow Pages included creating an influencer program across several industries which incorporated activation’s with a number of notable celebrities. TLA’s expertise and longstanding relationships with sports, entertainment and lifestyle celebrities, allow YP to maximize their sponsorship strategy. For example, TLA aided in the creation of a video series to push digital channels and drive traffic to the YP.com platform. In addition, TLA ideated and executed a social media campaign utilizing influencers across several industries (actors, musicians, chefs, athletes, etc.). TLA worked in conjunction with all YP.com agencies to collaborate and keep all program incentives consistent.