Adelaide Crows

2016 AFL Premiership Season

The Adelaide Crows engaged TLA for the second successive season to design and implement their ‘Match Day Fan Engagement’ strategy.


TLA created a unique Crows experience for fans as they entered the Adelaide Oval. Bespoke #weflyasone Crows branding, a huge inflatable kicking net and giant player cut-outs line the outer concourse in addition to a new integrated music system featuring playlists and messages from Crows star players. At night games giant colourful Crows branded projections were introduced to create a spectacular display for fans arriving to and from the game.


A professionally designed mini-draft camp was added to the popular Kids Zone and a new pyrotechnics display was included to build hype around the Crows’ player run-out.