Port Adelaide Football Club

Fans get involved in Energy Australia activation's.

Port Adelaide Football Club’s joint major sponsor, EnergyAustralia, engaged TLA to design a season-long leveraging campaign to engage with fans and bring to life the programs and benefits of EnergyAustralia’s sponsorship.

TLA kicked the season off at Port’s family day by implementing a combination of unique static and roaming activities which gave fans the chance to interact with the players and share their experiences via social media.

TLA also launched two unique and engaging activation’s at the Adelaide Oval for all Port Adelaide home games. The Power Hit and Power Kick quickly became fan favorites in the Southern Plaza with fans testing their strength and kicking power against Port Adelaide players and sharing the results with their friends online.