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Pasifika Challenge

TLA worked with World Rugby to manage the Team Services for both Tonga and Wales for the Pasifika Challenge.

TLA worked with World Rugby to manage the Team Services for both Tonga and Wales for the Pasifika Challenge. In addition to coordinating items such as training venues and equipment, transportation, laundry, water and ice, TLA also worked closely with each of the team managers and New Zealand Rugby to ensure that all match day requirements were fulfilled, from both an administrative and operational perspective.

 

In addition to managing the Team Services, TLA worked closely with World Rugby, New Zealand Rugby and the Media Managers of both Tonga, Samoa and Wales to drive media activity during event week to further increase awareness and generate further ticket sales. Throughout event week, over 30 interviews were conducted resulting in widespread coverage across TV, print, online, radio and social. TLA was responsible for engaging with all NZ media, establishing creative media opportunities, distribution of press releases and media alerts as well as working with New Zealand Rugby on match day to ensure all media operation requirements were fulfilled.