Adelaide Strikers

Adelaide Strikers 2015/16 KFC T20 Big Bash Season

TLA was appointed by the South Australian Cricket Association (SACA) for the third successive season to design and execute an all-encompassing fan engagement campaign to enhance the match day experience for Strikers fans.

For the BBL05 season, TLA worked closely with the SACA to implement exciting new initiatives, including;

  • An 18 x team professional dance crew split over two specially designed stages
  • A spectacular New Year’s Eve performance celebrating music through the decades, featuring more than 100 dancers and an amazing light show
  • Greater access to Strikers’ mascots for fans during the pre-game, including the unveiling of Smash’s friend Summer
  • A new Strikers branded kids zone featuring a popular dunk tank activity
  • Fun new big screen content featuring players, MC’s and Mascots

The successful campaign was recognised by Cricket Australia who awarded the Adelaide Strikers with ‘Best Match Day Experience’ for the BBL05 season.