adidas and Real Madrid 2×2 Tournament

adidas and Real Madrid take over Melbourne.

From ideation through to delivery TLA managed the event activation alongside Real Madrid’s visit to Melbourne on behalf of adidas.

The concept involved converting a Docklands warehouse in to an urban indoor football pitch complete with grandstands, projections, food trucks and big screen. This was where the adidas 2×2 and ace tournament was held showcasing the best young talent Victoria had to offer competing to see who could produce the best tricks on pitch. Whilst this was occurring the full Real Madrid squad were being transported down the Yarra River to showcase Melbourne city at night time in a fully branded boat involving a DJ, lighting, catering and a spectacular lightshow.

The key moment of the event was the surprise appearance of the Real Madrid team to deliver the match ball for the final, leaving those in attendance in awe of the superstars of football. The players took over the final to become coaches and judges, providing the competing kids with a once in a lifetime experience.