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IZOD

Date

07 Jan 2015

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When IZOD decided they wanted to expand their PGA Tour roster and overall golf initiatives, TLA used their vast knowledge and expertise within the golf landscape to ensure IZOD maximized their value and brand exposure.  TLA vetted out target ambassadors, gauged market value and constructed outgoing proposals to potential brand ambassadors.  In addition, TLA led negotiation efforts, executed agreements, and implemented contractual assets to ensure that IZOD became one of the most prevalent apparel brands active on the PGA Tour.