Frothy for Footy Campaign

Helping Frothy give back to community clubs with free beer


15 Apr 2019


TLA was engaged to provide PR support for the Frothy for Footy campaign as part of TLA’s larger involvement with Carlton United Breweries. We were tasked with getting the beer into the hands of grassroots football clubs and spreading the word far and wide through traditional and local media.

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Giving away free slabs of Frothy to grassroots clubs. With exactly 500 clubs across Victoria each receiving 15 cases of Frothy to help fundraising throughout the year – at $5 a can, that’s $900k worth of beer @grabafrothy

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TLA secured AFL talent and appointed four-time Hawthorn premiership player Jarryd Roughead as Frothy’s new Head of Sponsorship. In his first assignment, Roughy decided to donate over 8000 slabs of Frothy to every footy club in Victoria with a senior team. Turning around the campaign from start to finish in less than 10 days, awareness for Frothy increased 16% month-on-month.

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The Raptor loaded up with @grabafrothy who are helping by giving back to local footy clubs. As you can see sent in BIG Sauce who cleaned me out. l wasn’t going to say no to him #frothy

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