TLA was engaged to provide PR support for the Frothy for Footy campaign as part of TLA’s larger involvement with Carlton United Breweries. We were tasked with getting the beer into the hands of grassroots football clubs and spreading the word far and wide through traditional and local media.
TLA secured AFL talent and appointed four-time Hawthorn premiership player Jarryd Roughead as Frothy’s new Head of Sponsorship. In his first assignment, Roughy decided to donate over 8000 slabs of Frothy to every footy club in Victoria with a senior team. Turning around the campaign from start to finish in less than 10 days, awareness for Frothy increased 16% month-on-month.
— 7NEWS Melbourne (@7NewsMelbourne) April 17, 2019