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Formula 1® Rolex Australian Grand Prix

For the sixth year running, TLA was tasked with managing the PR and communications relating to the highly anticipated 2017 Formula 1® Rolex Australian Grand Prix in the lead up to and during the event on behalf of the Australian Grand Prix Corporation.

For the sixth year running, TLA was tasked with managing the PR and communications relating to the highly anticipated 2017 Formula 1® Rolex Australian Grand Prix in the lead up to and during the event on behalf of the Australian Grand Prix Corporation. TLA was responsible for generating widespread coverage in both the sport and lifestyle media spaces in an effort to drive ticket sales and increase overall broadcast viewership.

In the lead up to the iconic event, TLA secured a variety of media opportunities across TV, print, radio and online. In order to leverage event key messages, TLA was also responsible for managing the media schedules of various event ambassadors’, including female ambassador – Brooke Hogan.

Once the event commenced, TLA managed media enquiries and all daily media activities across the four days.

This year, TLA broke new ground and generated more coverage than ever before and secured media opportunities in publications that previously had not been attainable. Coverage highlights included:

    • Four Herald Sun front covers
    • Two The Age front covers
    • One front cover on Australian Financial Review
    • Four-page spread in the Sunday Herald Sun
    • Double-page spread in Sunday Herald Sun
    • Four-page spread in the Herald Sun
    • Six double-page spreads in the Herald Sun
    • Four-page spread in Stellar Magazine
    • Five Official Ambassador articles in the Herald Sun, including front page pointer
    • Three articles in The Weekly Review