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Energy Australia

Port Adelaide Football Club joint major sponsor, EnergyAustralia, engaged TLA to design a season-long leveraging campaign to engage with fans and bring to life the programs and benefits of EnergyAustralia’s sponsorship with the Port Adelaide Football Club.

Date

05 Mar 2016

Categories

Energy Australia

Port Adelaide Football Club, Adelaide Oval

Port Adelaide Football Club joint major sponsor, EnergyAustralia, engaged TLA to design a season-long leveraging campaign to engage with fans and bring to life the programs and benefits of EnergyAustralia’s sponsorship with the Port Adelaide Football Club.

Objectives:

The key objectives for TLA to cover with their match-day activations involved; to amplify EnergyAustralia’s involvement in match day operations and create brand linkage and preference across South Australia, create an atmosphere that added value to the attendees, generate experience and awareness of EnergyAustralia as a major partner of the Port Adelaide Football Club, engage with the EnergyAustralia brand in a positive light, and bring to life EnergyAustralia’s support of Foodbank through ‘Goals to End Hunger’.

Our role in the Event:

TLA kicked the season off at Port’s family day by implementing a combination of unique static and roaming activities which gave fans the chance to meet and interact with Port Adelaide players and share their experiences via various social media platforms (i.e. Facebook, Instagram, Twitter).

TLA launched unique and engaging activations at the Adelaide Oval for all Port Adelaide home games. Activations such as The Power Kick, Digital Facepaint, DJ and Dancers, The EnergyAustralia Drummer all added to the game day experience, and excited fans with the various experiences that they had to offer. The Power Kick quickly became a fan favourite in the Southern Plaza with fans testing their strength and kicking power against Port Adelaide players and sharing the results with their friends online.

TLA created the concept and had produced, a giant acrylic football for fans to donate goods towards Foodbanks ‘Goals to End Hunger’ which resulted in PR coverage and a strong presence on game day including live in oval video and current Port players visiting the donation site.
Outcomes:

Power Kick: 3008 participants across the season with over 48% shared instantly via email, MMS and social media channels. 1728 digital facepaint participants with approx. 400 social media shares across the season.

520kg of canned tuna donated to Foodbank through ‘Goals to End Hunger’ donation drive.