TLA is the retained social and content, PR and media agency for Darwin Triple Crown Virgin Supercars series event. A huge weekend of racing and a full-program both on and off-track, the Darwin Triple Crown is one of the biggest events in the Northern Territory.
PR and social media strategies were developed and implemented, complimenting one another to gain the widest coverage and reach around the NT in the lead up to the event. Impactful media activities were created to build patron and public engagement, and favourable awareness towards the event, encouraging ticket sales and maintaining strong corporate hospitality uptake.
During event week, TLA managed media accreditation and the media centre and were also in charge of event crisis/issue management, facilitating media requests and liaising with stakeholders and suppliers to set up media events at the track and around Darwin. Through pre-existing strong relationships, TLA were able to maximise media activities and facilitate last minute requests including a front/back page wrap for the NT News.